A revolutionary and convenient way to purchase tickets for live concerts. A user-friendly interface that allow you to easily browse upcoming concerts, purchase tickets, and even connect with other music lovers. With real-time updates and personalized recommendations you’ll never miss a beat
Project Duration
October 2022 to March 23
Project Overview
The problem:
Busy Executive and commuters lack the time to make long lines and miss out on the latest concert tickets
The goal
Design an app for “TIX” that allows users to have an easy and convenient avenue of purchasing concert tickets.
My role
UX Designer designing an app for “TIX” from conception to delivery
Responsibilities
Conducting interviews, paper and digital wire framing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs
Understanding the User
User research. personas. problem statements. user journey maps
User Research
Summary:
Interviews were conducted amongst different users. I created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research
was working adults who are busy and don’t have the time to fulfill their leisurely activities.
This user group showcased a common assumption regarding their leisure activities during a busy work schedule. Research revealed that time was a factor limiting users. Other user problems included obligations, interests, or challenges that make it to purchase tickets to go to a concert. .
Pain Points
Time: The users felt that they were missing out due to time constraints to purchase tickets online or at the venue.
Accessibility: Platforms for purchasing concert tickets are not equipped with
assistive technologies
Efficiency: Want to be able to use platforms that are easy and fast to use without having to wait
Design Process
Paper Wireframes. Digital Wireframes. Low-fidelity prototype. Usability Studies
Wireframes
Paper wire frames
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a an easy and simple ordering process to help users save time.
Digital Wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research. Careful thought given for an easy navigation for the user needs to address in the designs to work with assistive technologies.
Usability Study Findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Refining the Design
Mockups. High Fidelity Prototype. Accessibility
Mockups
Early designs allowed for some customization,
but after the usability studies, I added extra options using the icons below. I also added an extra feature for “what is happening tonight” for a quicker and convenient of having access to tickets.
The second usability study revealed frustration on getting access to already purchased tickets. Therefore, a “tickets” icon was added on the bottom to quickly access your tickets. I also moved the ‘buy tickets” button closer to the featured area as to not confuse the user.
Accessibility Considerations
Provided access to users who are vision impaired through adding alt text to images for screen readers.
Used icons to help make navigation easier.
Used detailed imagery of artists, venues, and dates to help all users better understand the designs.
Going Forward
Takeaways. Next Steps
Take Aways
Impact
The app makes users feel like Tix concert ticketing app really thinks about how to meet their needs.
One quote from peer feedback: “The app made it so easy and convenient for me to purchase tickets without having to deal with the hassle of a box office. I also loved the local feature of purchasing tickets right on the spot.”
What I learned
I enjoyed going through the process of learning and understanding the user specially to those that have disabilities. This made it easier to implement all the necessary elements needed.
Next Steps
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more research towards providing other options for accesibility
Conduct more user research to determine any new areas of need.